What Is SEO?
A Search Engine Optimization Specialists:
Search Engine Optimization (SEO) is a specialized technique to move the website and its multiple landing pages up to the Google Search Engine with multiple keywords that people may write on Google Search to find the specific product, service or any other desired search.
The SEO techniques are implemented by going through a complete process that involves planning, competitive analysis, strategy building, on-ground implementation, and continue working to get improvement in ranking. SEO is a lengthy and a time taking process which usually depends on the age of your domain. The older your domain is the faster you get results with proper SEO implementation.
GenZ Tech has been offering SEO services for over a decade. We are based in the USA and serve national and international clients of every business nature. While doing SEO, we are more focused on ranking those keywords which have a huge monthly volume because these are the keywords that can actually give your website huge traffic and generate a good number of leads.
Result Oriented SEO Services
What does it make sense when your keywords are up on Google and you are not getting any impressions and clicks to the website? Why invest a lot of time and effort in the long-tail and low-volume keywords that people do not search for? Let’s be specific to rank up those keywords which can make a difference. We believe in providing result-oriented SEO services that increase your sales.
We do not deceive our clients by showing them a top ranking of useless keywords but we show them satisfactory monthly reports on how much a specific keyword(s) has generated traffic, how much you have got monthly traffic through organic search, and the complete reporting on the performance of the website.
500
+ClientsSatisfied with our SEO service
How do we do SEO for our Clients?
Let us reveal the process of how we successfully do SEO for our clients’ websites. While starting a new SEO project we perform the following SEO activities:
- A complete business analysis and research keywords and their monthly volumes.
- We create a Google business account to register a client's business on Google.
- We work on the technical part of SEO that covers the website error resolution with the help of Google Search Console. We check it for website indexing issues, page redirection issues, pages with 404 errors and others.
- We decide on making single or multiple sitemaps as per the demand and hierarchy of the website pages.
- We optimize the website content as per the researched keywords. Content plays a major role in the search engine because every optimization is based on quality content. Even Google’s algorithm has placed a major focus on content so the website should have good content that delivers the users' needs.
- We write keyword-optimized meta titles and descriptions according to Google's preferences.
- Headings optimization also plays an important role since it defines a complete page content structure.
- We optimize the website media (Images, icons, videos) by putting alt tags behind the image to make the image able to show up in the Google search results.
- Once a user visits the website, it should work fast. In this way, we optimize the website speed to make sure our client gets a lower percentage of bounce rate because a higher bounce rate badly affects the SEO work.
- We put robot.txt codes to specify Google to crawl or not crawl the specific pages.
- Once we complete all the technical SEO work then we move to submit the sitemap to the Google Search Console to index the whole website pages and crawl the website in a better way to rank the website up.
- After getting the website indexed by Google, we continue a regular on-page optimization and also start the SEO off-page activities.
- At the end of every month, we deliver an SEO report to our clients to show the overall monthly activities and results that we have brought out of our SEO work.
SEO Strategies
On-Page SEO
The SEO technique implementation within the website is called On-page SEO. As per our strategy, we initiate SEO on-page work in the starting months of any project to stabilize the website structure in front of Google bots to bring the website to the SERP.
SEO Strategies
Off-Page SEO
The SEO technique implementation outside the website is called Off-page SEO. off-page SEO includes link building in other websites or platforms to let Google crawl the website when its bots come to crawl where the links are placed.
SEO Strategies
Content Marketing
Content development is one of the core SEO strategies. Google has a thirst for content and when some website delivers informative, engaging and quality content in the form of blogs, articles, and news it prefers that website and places its keywords at the top.
SEO based Blogging
Blogs create a dept in the website that provides information to the users. Since Google loves frequency in content development, blogs help the website rank faster with multiple keywords.
We do blogging for our clients’ websites by looking into the prism of SEO. The SEO for blogging starts from the selection of the topic. We select those topics for the blogs which are highly searched on Google related to the client’s business nature. Our main purpose for blogging is based on building traffic to the website via blogs.
After selecting the topic, we find related key phrases that people may write on Google to search for the specific topic. We put all the topic-related key phrases in the blog while writing. We optimize the headings and put both internal and external links where it is necessary to direct people to details. Google prefers external linking in the blogs and ranks it faster.
The well-optimized blogs can be a game changer to your business by building your presence on the search engines and bringing huge organic traffic to the website. At GenZ Technologies, we focus on applying complete SEO strategies to stabilize our clients’ business on Google.