What is SMM?
Social Media Marketing Experts:
Social media marketing is a source of generating targeted leads. It has been a very effective tool for businesses to show up their products and services to the targeted audience. It depends on the nature of the business and what social platform it picks that suits it better because the audience varies from platform to platform.
In the post-covid era, where most companies or brands have shifted their operations to digital platforms so the need for social media marketing has increased by a huge percentage. It is where one can show his offerings easily and get tractions, leads and sales. Since the number of social media users has increased, it has become a central attraction point for marketers.
As a social media marketing expert, GenZ tech has been serving several who have been more than satisfied that how we formulate SMM strategies and how we implement them to bring them their desired results. We have been in this marketing industry for a decade serving local and international companies to whom we have made a brand with our marketing skills and techniques.
Result Oriented SMM Services
Social media marketing is not about just stuffing posts into social pages and accounts that most agencies do. Social media postings are done to seek traction of the audience so they should be made with a proper strategy that involves posts’ concept planning, posts’ content planning to make a catchy tagline and caption, and posts’ design planning to attract a social media user when he scrolls through.
We work to enhance the presence of our clients from the top social media platforms which are Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest etc. We do focus on both organic and paid social media marketing on every required platform. At the end of every month, we present achievement reports to our clients that shows the comparative statistics about how much traffic we have generated through social media, how many leads we have generated and how much ROI we have brought to our clients.
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How do we do SMM for our Clients?
Let us reveal the process of how we successfully do SMM for our clients. While starting a new SMM project we perform the following SEO activities:
- We do a comparative analysis of a new business and search for competitors’ social accounts to get knowledge of the social trends.
- We keenly check the client’s website for the user experience because when a user visits the website from social media platform he should get attraction from the website to make an add-to-cart or submit a query.
- As per the client’s business nature, we suggest what social platform is advantageous for him to move on to.
- We do a feasibility study and make a report that how much a client should invest in social media marketing. It includes the posting plans, budgeting for the social media campaigns, and predicted return on investment.
- We do research for the relevant groups on social media as per the client’s business to share a post and get traction from those groups. It’s an organic way of doing social media marketing to show the post outside the clutter of the page followers to get a higher rate of engagement, clicks, and impressions.
- After getting done with the research part, we do planning for the frequency of posting, hashtagging, and campaign designing.
- As social media marketing is not a one-man show, it requires a whole team to do brainstorming that involves social media strategists, content writers, and graphic designers.
- For the designing part, we do focus on branding to keep all the posts and banners identical to each other. The brand colour scheme is important to present in every post or artwork because this is one thing that gets imprinted in your audience’s mind.
- We make a content calendar and take approval on it from the client to avoid delays in postings because it is necessary to keep posting and to keep the audience engaged with your brand to always make them remember that you exist in the market.
- Content plays an important role in social media because the audience wants fresh content every time whether it is in the form of banners, videos, infographics, Gifs, PDFs, articles, etc. People love unique and engaging content and that’s how your content is appreciated and shared. We at GenZ tech focus on the development of rich content for every post for the client.
- We work on making interactive content that includes polls, questionnaires, reviews, quizzes, sessions, etc. This is how you build up your targeted audience and keep them engaged.
- We also work on video-based content that should be less than 30 seconds long.
- At the end of every month, we share detailed SMM reports with our clients which present a true picture of what we have achieved throughout the month. We show a comparison from the last month to give our client clarification on the goals that we have achieved.
SMM Strategies
Organic SMM
Organic social media marketing is done without investment in advertisements. It is based on post development and sharing to entertain your existing audience who are your page followers. Now it depends on the content that we make to entertain the users.
SMM Strategies
Paid SMM
Paid social media marketing is putting a budget on selected platforms to show your posts to a wider audience as per your targeted audience, location, gender, etc. To get early results and awareness, we pick this option for our clients to bring them more than expected results.
SMM Strategies
SMM Campaign Objective Selection
While working on the paid SMM strategy, we select a targeted campaign objective. It can be awareness, consideration, or conversion. It depends on which form the client wants results. If he is just focused on brand awareness and reach then we go for the awareness campaign, If he wants website traffic then we go for consideration, and if he wants sales then we go for conversion campaigns.
